WhatsApp automation for event organisers
Concerts, workshops, conferences and weddings all generate a flood of questions in the final week: entry time, parking, dress code, refunds. Most organisers answer them one by one, from a personal phone.
A WhatsApp Business API number with a shared inbox lets a team answer together, and a broadcast puts the same update in every attendee's chat at once.
Before tickets go on sale
- Set up automated replies for TICKETS, VENUE and FAQ.
- Prepare the ticket link, venue map and FAQ document.
- Add a WhatsApp opt-in to your ticketing form, naming your company.
The ticket reply
Ticket reply
Hi {{name}}! Tickets for {{event}} on {{date}}: {{ticket_link}}.
Reply VENUE for directions and parking, or FAQ for entry rules and timings.
Answering attendee questions
In the final week, put two or three people on the shared inbox, each with a seat, and use saved replies for common questions. Assign refund and accessibility requests to the person who can decide them.
Updates to attendees
Venue changes, gate timings and weather updates go to opted-in ticket holders as broadcasts. Updates tied to a ticket fit utility templates; promoting your next event is marketing. In India, Meta charges ₹0.8631 per delivered marketing message and ₹0.115 per utility message, effective 1 October 2026.
Reminders, honestly
Many ticketing platforms send their own reminders by email or WhatsApp. If yours does not, send a reminder broadcast to opted-in ticket holders the day before; it is a broadcast you send, not a scheduled automation in Tadlo.
Registration questions
| Question | Who answers |
|---|---|
| Timings and venue | Automated reply |
| Ticket categories and prices | Automated reply |
| Group or corporate bookings | Sales person |
| Refunds and transfers | Organiser, per your policy |
| Accessibility needs | Organiser, personally |
Selling on WhatsApp
For small events sold directly, Tadlo's Pro plan lets your team send a payment link in chat. Larger events usually sell through a ticketing platform, with WhatsApp handling questions.
Weddings and private events
Wedding planners use WhatsApp to share schedules, venue pins and transport details with guests. Ask the couple to collect guests' consent before you add them to any list.
Promoting the next event
After the event, attendees who opted in to marketing can hear about the next one. Send a thank-you with photos and an early-bird link as an occasional broadcast. Opted-out attendees are left out of Tadlo broadcasts automatically.
Messaging limits for large events
New business portfolios start with a messaging limit of 250 people in a moving 24-hour period, which can rise to 2,000, 10,000, 100,000 and then unlimited as you send high-quality messages and use at least half of your limit in 7 days. Build up your number's limit well before a large event so updates reach everyone.
Measure
Track ticket-link clicks, questions handled and opt-outs after each broadcast. Use the most common questions to improve your event page.
Our pick: Tadlo AI
Tadlo AI
Our top pick
Best for: Event organisers
Tadlo AI gives your event team a shared inbox from the Starter plan, broadcasts with cost preview and automatic opt-out handling from the Growth plan, payment links in chat on Pro, and number health checks every 15 minutes, which matter before a big send.
Price: Free forever plan with up to 10 messages a day. Starter ₹999, Growth ₹2,499, Pro ₹5,999 and Scale ₹11,999 a month, priced on unique contacts engaged per month. Meta's message charges are billed by Meta directly to your own account, and Tadlo adds no markup. Prices exclude GST.
Strengths
- No markup on Meta's message charges: Meta bills your own WhatsApp Business Account directly, and Tadlo only charges a flat plan
- Built for D2C: abandoned cart recovery, COD to prepaid nudges and order updates from Shopify and WooCommerce (Growth plan and above)
- Instagram comments to WhatsApp chats, which most WhatsApp-only tools cannot do
- Priced on unique people reached, not on every message, so you can follow up without counting sends
- Number health checks every 15 minutes, gradual ramp-up for new numbers and automatic opt-out handling
- Your WhatsApp Business Account is created inside your own Meta business account, so it stays yours
Limitations
- Newer than AiSensy, WATI or Interakt, with a shorter track record
- Commerce automations start on the Growth plan (₹2,499 a month)
- Tadlo AI is onboarding brands in stages, and you request access on its WhatsApp page.
Frequently asked questions
How do event organisers use WhatsApp automation?
For ticket links, venue and FAQ replies, updates to opted-in attendees and a shared inbox for questions.
Can Tadlo AI send event reminders automatically?
We did not find scheduled or triggered reminders in Tadlo's published plans. Use your ticketing platform's reminders or send a broadcast.
How many people can I message at once?
New business portfolios start with a messaging limit of 250 people in a moving 24-hour period, which can rise to 2,000, 10,000, 100,000 and then unlimited as you send high-quality messages and use at least half of your limit in 7 days.
Can I add wedding guests to a WhatsApp broadcast?
Only guests who agreed to receive messages, ideally collected by the couple.
Sources
- tadlo.ai: Tadlo AI WhatsApp automation. Plans, features, Meta rates and onboarding checked 16 October 2026.
- Meta WhatsApp Business Platform pricing,
developers.facebook.com/docs/whatsapp/pricing. Rates effective 1 October 2026; page updated 30 September 2026. - Meta WhatsApp opt-in requirements,
developers.facebook.com/documentation/business-messaging/whatsapp/getting-opt-in. Updated 16 June 2026. - Meta WhatsApp messaging limits,
developers.facebook.com/documentation/business-messaging/whatsapp/messaging-limits. Updated 21 May 2026.